Project: Recreate brand and website
Timeline: 5 months
Team: Johann Banta, Michael Brown, Briana Jackson
Our team was tasked with refreshing the entire BitTorrent brand and website. A task that impacts 45 million daily active users.
We created mood boards around different possible branding directions.
We chose to revive BitTorrent's former rebellious, 'power to the people' brand direction and aligned with their new efforts in the blockchain space.
We rebuilt BitTorrent's web pages to follow the new brand direction.
A/B testing was conducted on revenue-critical changes and worldwide product downloads increased by at least 10-15%.